Creation of a competitive brand
We created a certain image in the minds of users so that when they needed to find reviews or options for business promotion, they would remember that there was such a service as LocalLolo.
To use the budget more effectively, for example, for an advertising campaign, we recommended starting with a narrow segment of the target audience.
Unique features on the market
In order for users to want to switch from one product to another, they must see this as a benefit for themselves. In our case, we suggested making it possible for business representatives to tell about their business in videos, and for users to leave comments or reviews in the form of short videos.
Creating a user-friendly interface
In order to compete on an equal footing with large companies, it is necessary to offer the user a multi-platform solution that will allow a smooth transition from one device to another.
We have made an application design in which the user can:
- Leave reviews in video and text format;
- Upload photos;
- View the business page and reviews about it;
- Save favorite places;
- Invite friends.
We have also developed a website and equipped it with a clear and simple search box placed on the main page. Unlike the application, there is also a section for business persons so that they can place their products on the site. Thanks to the built-in geolocation, users can either immediately find information about businesses near to them, or specify the desired address. For the accent color, we chose yellow, which is usually associated with positive emotions and energy.