ConsumerTech · Personal Safety
MySheriff came to us for a UX audit just to test our approach — and it became a turning point. We broke the user journey into clear steps, found exactly where people dropped before seeing value, and turned it into hypotheses and a roadmap. The result: clarity on why users weren’t activating, higher activation, and confidence that every screen now drives engagement and retention.
We walked the product as a first-time user and tied every UX pain to a measurable drop — low onboarding completion, few SOS activations, dead ends after payment. Friction became a map, not a hunch.
Top frictions, growth hypotheses, quick wins and A/B ideas — a clear, step-by-step plan of exactly what to fix first for the biggest activation impact, not vague “improve onboarding.”
The core feature couldn’t be tested, so people didn’t trust it. We put an interactive SOS test inside onboarding — feel it work, trust it fast. Trust is the real activation lever for a safety app.
A guided start that explains value, with clear setup and a confirmation at every step — “you’re all set, you’re protected” — so users reach their first safe moment without anxiety or drop-off.
Simplified, international-ready address input and clearer place setup — fewer errors for travelers and expats, less friction, more completed setups.
