E-commerce · DTC Watches
WoodWatch — a youth, eco-friendly brand of watches made from natural wood — had growing traffic but a cluttered store that capped conversion. We took a data-first approach (Google Analytics + Hotjar), rebuilt the experience mobile-first around what real shoppers do, and lifted the transaction rate by 22.91%.
WoodWatch is an online store of watches and accessories made from natural, sustainable materials — a youth eco-brand for the modern buyer. Founded in 2013 with three models, it has grown from a team of 5 to 50+ people across 8 nationalities, crafting wooden products built to last.
WoodWatch came to us to attract a new audience and lift engagement, hold its position as an industry leader, and raise conversion. But the previous UI was cluttered and getting in the way — traffic kept growing while the store struggled to turn visitors into buyers.
Google Analytics plus weeks of Hotjar session recordings mapped where real shoppers hesitated and dropped — so every decision was based on evidence, not opinion.
Most orders come from phones, so we optimised the whole buying flow for mobile — designing desktop-first, then responsive, to ship faster and cheaper.
Added a sticky action bar with the price and an always-visible Add-to-cart — analytics showed keeping it in view lifts clicks.
Large, high-quality product imagery plus real watch-on videos, so shoppers can truly see the product before they buy.
Add-to-Favorites (returning visitors buy 14% more) and an Instagram-stories style catalog navigation to browse collections fast and find the right piece.
The redesign significantly improved the site's conversion rate, with most orders now placed on mobile. Internal feedback was positive, and the team continues to optimise.
