E-commerce · DTC Watches
WoodWatch had the traffic but was leaking sales. We read how real shoppers behaved, rebuilt the store around what actually converts, and A/B-tested every change — lifting the transaction rate by 22.91%.
WoodWatch sells handcrafted wooden watches direct-to-consumer. Traffic was never the problem — turning visitors into buyers was. Product pages, merchandising and the path to checkout weren't pulling their weight, and growth had plateaued.
Decisions about the store were being made on gut feel. Without a clear read on where shoppers hesitated or dropped off, every “fix” was a guess. WoodWatch needed to know what was actually costing them sales — and prove which changes moved the numbers.
The redesigned, data-validated experience converted materially better on the same traffic, and gave WoodWatch a repeatable way to keep growing.
