One senior team your founders can call for brand, website and launch assets — instead of a new agency search for every company.
“I don't want to manage another delivery team.”
“I'm tired of explaining our context to a new agency for every company.”
“I need a team I can hand a task to and get a result.”
“Founders should be building the business, not sourcing designers.”
“Every new venture needs a brand, a website and launch assets — quickly.”
“The company has to hold up in front of investors, customers and partners.”
“Each portfolio company ends up with a different quality bar.”
“A young company has to look credible before it can justify an in-house team.”
Clarify → prototype → test.
Position → brand → website → launch.
UX and product design → developer-ready solution.
Reposition → redesign → build.
Senior capacity without permanent hiring.
If the identity is already strong, skip branding entirely — we start at the website. Additional concepts and revision rounds are billed hourly; commercial font licenses are purchased by the client.
Every website package includes custom responsive design, development in an agreed CMS, forms, responsive QA, staging preparation, launch support and 14 calendar days of post-release bug support. Work beyond the package limits is confirmed before it starts and billed hourly.
Branding and website run in parallel, so package timelines don't stack. The exact path depends on each company's starting point.
New identity, visual direction and core brand system.
Compact public website with a rapid launch.
Product-led structure, custom visual system, CMS development.
With every project, we learn how your venture organization works: how decisions are made, what the quality bar is, and how much autonomy to take. The repeated cycle of searching, evaluating, briefing, onboarding and managing a new team disappears.
Packages keep launches predictable. The partnership covers everything between them.
The quality bar stays the same across the whole portfolio.
Venture studios, accelerators that actively co-build, founder-led investment platforms and venture builders — operators who support companies with execution, not passive funds.
If your team helps portfolio companies actually build, this model fits.
No. The partnership is available to the portfolio, not imposed on it.
Companies plug in when they need product design, digital presence or launch support — and only then.
Positioning, brand, website, product UX/UI, prototypes and launch execution — separately or together.
Each company starts at its own entry point; not every company needs all five stages.
Yes. Most day-to-day work happens directly with the founder or their product lead.
The venture team stays in the loop without having to manage the process.
No. We cover the stage where a full internal design team isn't justified yet — and hand over cleanly when the company grows into one.
Some companies keep using us alongside their own hires for specific projects.
Yes, that's the normal way in. One company, one project, a defined scope.
If the collaboration works, the next company starts from the context we already share.
No. The five stages are modular: an early idea might only need Clarify and a prototype; a launch-ready company might go straight to Position and Build.
What stays constant is the quality bar and the way we work.
Branding packages are €1,850–€8,750 depending on the starting point. Website packages are €5,850–€25,950+ depending on scope. All are fixed base packages; the final scope is confirmed after review.
Work beyond the selected package limits is confirmed before it starts and billed at the agreed hourly rate — no surprise invoices.
A compact website goes live in about 7 weeks. The full path — identity, website and launch assets — takes about 120 days from first input to a working launch ecosystem.
Branding and website run in parallel, so the package timelines don't stack.
The business foundation: positioning input, key messages and source content, legal text, domain and hosting access — and one agreed point of contact giving consolidated feedback.
Company naming, copywriting, custom typefaces and font licenses stay outside the default scope. Anything beyond the package is agreed before it starts.
We actively use AI, agents and automation to accelerate research, exploration, prototyping and production where it genuinely helps.
Tools can change; Equal remains responsible for judgment, product logic, system fit and final quality.
