After conducting thorough research including competitor analysis, the study of best practices, user pain points, and ways of solving them, Equal developed 18 screens showing both redesigned and added features. As a result, the app became more likely to be downloaded as it has attractive visuals, personalized content, and, all the more, solves a wider range of problems.
The UX was improved through the implementation of modern interaction patterns (button position, what it does, etc.). The procedure of adding a new remedy was significantly simplified. Now it takes twice as little time and includes convenient features such as choosing an icon for a different medication. In doing so, the designers killed two birds with one stone: they ensured that users would not confuse the prescribed preparations and spiced up the process by transforming it in a sort of mini-game.
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